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WHAT PEOPLE ARE SAYING:
"G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." — Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to Resist
"Knowing who you are is more important than what you do. Beekman 1802 uses this ethos as a blueprint for everything else. Building a brand this way encourages trust and advocacy from the community that lasts beyond any product drop or trend while fostering a positive environment for its workforce and business partners." — Tarang Amin, Chairman and CEO, e.l.f. Beauty
"In G.O.A.T. Wisdom, Ridge and Kilmer-Purcell share the twelve guiding principles that helped them turn a small goat farm into a phenomenally successful business. Rooted in kindness, authenticity, and community, the lessons show that success comes from hard work and staying true to the values that matter." — Dave Kimbell, former CEO, Ulta Beauty
"Beekman 1802 transcends the transaction by cultivating a community connected by kindness. Fostering kindness is not a marketing vehicle for Beekman 1802, it is the beating heart of the brand that pumps passion and purpose to all the vital organs. Very few brands have the depth of commitment and humanity that Beekman 1802 has – and that is how you build brand loyalty and fuel brand advocacy.”— Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty; President, Keys Soulcare
"Brent and Josh were at the forefront of the "makers" movement. They took something as simple as artisanal soap and turned it into something sexy and desirable. Beekman 1802 was not just a collection of products, but a lifestyle. In GOAT Wisdom you see an entrepreneurial journey full of transparency and innovation, both personal and professional"
-Wendy Wurtzburger, former Global Co-President, Anthropologie
"Both fascinating and immediately useful, G.O.A.T. Wisdom offers insight after insight for smart people seeking not just to grow a successful business, but to stay true to their values in the process." – Michael Norton, Professor, Harvard Business and author of the Ritual Effect
"I met Josh and Dr. Brent in 2018. At that time, I had been working on Acquisitions for 10 years at L'Oreal, so I have seen a lot of brands and met a lot of founders. I have always tried to judge a brand's DNA by understanding its soul, its layers of meaning. And how the founder expresses its DNA, and shows personal resiliency. The success of Beekman 1802 exemplifies the best of these qualities. "
-Carol Hamilton, Group President of Acquisitions, L’oréal
"TikTok became a global leader by harnessing the power of personal authenticity to build community one connection at a time. This is exactly how Josh and Dr. Brent built Beekman 1802, Neighbor by Neighbor. It's the future of how big businesses will be built because it's exactly how great businesses have always been built. That's the message in GOAT Wisdom." Christina Tran, Head of Cosmetics, TikTok Shop
"Written with a deeply authentic voice and powerful personal narratives, GOAT Wisdom is a practical guide for navigating the complexities of building a brand for the long-term. As an investment banker in the beauty and health industries for over a decade, I’ve partnered with many founders throughout their growth journeys. I commend Dr. Brent and Josh for building Beekman 1802 the “right way” while staying true to their ethos. They have generously shared some of their secret sauce to success and it’s a must-read for every aspiring entrepreneur."
-Nini Zhang, Managing Director, Investment Banking, Bank of America
"I began my career with no formal business education behind a department store make-up counter and rose to become the President of Kiehl's and grew that company from one store to a global powerhouse. The best, strongest businesses are grown the old-fashioned way. GOAT Wisdom shows you how this is done, and I use these lessons now as the founder of my own company."
~Chris Salgardo, Founder of ATWATER skincare and author of MANMADE
"G.O.A.T. Wisdom may be the most practical, most commonsense business book you'll ever read. You'll be both entertained and enlightened, picking up strategies that fueled Beekman 1802's success and learning how to avoid the mistakes its two founders made along the way. Highly recommended!" — Pamela N. Danziger, founder, Unity Marketing; author, Meet the Henrys: The Millennials That Matter Most for Luxury Brands; and coauthor, The Corporateneur Plan
Since my early days in AI at Oxford and while leading their AI Society, I've understood that AI and technology will revolutionize the world, but its true potential will not be met in the absence of humanism and purpose. Entrepreneurship and innovation are the most challenging jobs any human can take. To be able to thrive, one must understand the importance of first innovating on yourself. "
Daniel Lozano
Founder & CEO, KindWorks.AI"
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